Are you excited enough to prep your Amazon store for November holiday sales? Still, wondering what to do and what not to do? Then this blog is for you. Here are some great selling tips and tricks to boost Amazon sales on Black Friday this season.
And this holiday season is your chance to work on primping up your store on Amazon. One sure thing is, big online sales are expected this year. According to statistics this year, sales are expected to go over the 200 billion milestones.
So, with even more audience and potential buyers inevitably shopping online for November holiday special deals, you’ll want to give your decked-up Amazon store the reach it deserves – then this is it. To maximize your potential for more sales to close out 2022, you’ll need to optimize your Amazon store to reach out to a greater audience and promote different sales throughout the season.
Does Amazon do Black Friday?
Black Friday is on November 25 this year, followed by Cyber Monday on November 28. Along with online and in-person sellers across the world, Amazon is also a big part of providing shoppers with a variety of November holiday deals every year.
How long does Black Friday last on Amazon?
Amazon sellers will have holiday sales going on throughout November and into December.
Tip 1: Keep checking your stock status
The best way to boost your sales is to have enough inventory to satisfy higher demand. Don’t forget to have a quiet lot of desirable product selections to present to your buyers. Restock any popular items that are currently out of stock in time for this holiday season.
If you plan to ship items to an Amazon warehouse for Prime eligibility, there’s an more of logistics involved here! Keep in mind to make sure it is reserved for Black Friday sales
Ensure that your product data and landing pages are prompt and optimized!
Tip 2: Plan Your Promotions for Black Friday and Cyber Monday
It is clear and stats proven that promotions increase click-through-rate and conversions—after all, everyone likes a good deal right?
Planning promotions also help you stay relevant against your competitors, who will surely be willing to offer some kind of deal during the holiday season. Most buyers make purchases during this time of year because of perceived value or actual value, so make sure you’re offering just that!
Put your Amazon holiday promotions in the apt place, or at least keep that thought in mind if the promotion is a viable offering.
Tip 3: Be Aware of the “Amazon Effect”
Amazon can have a heavy impact on your alternative sales channels. We frequently see sellers price themselves out on additional channels—by charging additional on their website than on Amazon, for example
If this can be the case, Amazon can seemingly get the sale, and with most businesses that result in less profit per sale.
It’s generally worthwhile to cost Amazon products lower, if you drive a lot of volume through Amazon or if those sales tend to make add-on purchases or repeat customers. However, it’s still worth careful consideration.
Tip 4: Analyze Your Amazon Black Friday Data
Harvesting last year’s results assists predict trends and improving the efficiency of the business.
If you’ve got the info out there from seller Central, analyze what did or didn’t work last year and alter it consequently. for instance, if you had a promotion set for an associate item however that promotion yielded very little to no comeback, you’ll need to think about re-visiting your strategy this year.
Did you sell on Prime Day this year? Since Prime Day was in October this year, that data can work to dig a goldmine for this holiday season!
Additionally, if you recognize a particular class will be higher than others throughout this point of the year, be ready to allot additional disbursal to the present class by setting specific budgets. (A smart Amazon product segmentation strategy helps a lot!)
Tip 5: Start Planning for Amazon Black Friday Early
Launch new campaigns, ad groups, ad copy, etc. quite earlier than Black Friday or Cyber Monday. You would like to own campaigns up and running so that they will collect data and information beforehand, and then you’ve got time to optimize.
If you launch a new campaign the Wednesday before Thanksgiving, and the cost per click turns out to be a much higher ratio than expected (which it’ll mostly be, considering the time of year) with a similar conversion rate, you’ll waste a lot of ads spend.
Having campaigns live before the big day means it is in your favour and you already what will work for your business.
Tip 6: Make Sure You’re Competitive
Many sellers are advertising on multiple channels during the holidays, which can make it more complicated and tough for price comparisons.
Keep a watch on the conversion rate for your most popular, trendy, and most price-volatile items.
Remember that Amazon is the biggest yet only channel—what’s being offered on Google or other such advertising and shopping channels can impact your sales as well.
Tip 7: Don’t Set It and Fail to remember It
Constantly and consistently monitor your Amazon holiday campaign performance, and re-allocate spending appropriately.
This is something a lot of retailers fail to accomplish as they create the campaign and set it the way but later forget to make changes and analyze it during this time of year.
We also, unfortunately, see Amazon stores that have spent disproportionately on the returns they were seeing —and that have lost money as a result of it. Amazon’s attribution reporting makes this process more difficult than on other channels—but it’s still crucial to ensure the profitability of your business.
The one and the best advice for managing the Amazon holiday period: be prepared. Get everything decked up and be ready to launch campaigns early to collect important data.
