As an Amazon seller, it’s important to understand the differences between A+ Premium Content and Enhanced Brand Content (EBC). Both of these tools allow you to enhance your product listings on Amazon, but they serve different purposes and have distinct features. In this blog post, we’ll explore the differences between A+ Premium Content and EBC and how they can be used to enhance your Amazon product listings.
What is A+ Premium Content?
A+ Premium Content is a feature available to brand owners on Amazon. It allows you to add enhanced product descriptions, images, and videos to your product detail pages. A+ Premium Content is designed to provide customers with additional information about your products, such as their features, benefits, and uses. The goal of A+ Premium Content is to help customers make informed purchase decisions by providing them with more detailed information about your products.
With A+ Premium Content, you have the ability to add multiple modules to your product detail pages. These modules can include images, charts, comparison tables, and videos. You can use these modules to highlight the unique features and benefits of your products and provide customers with a more immersive shopping experience. A+ Premium Content can help your products stand out from the competition and increase your conversion rates.
To be eligible for A+ Premium Content, you must be a brand owner on Amazon. You’ll also need to have a registered trademark for your brand, and your products must be enrolled in the Amazon Brand Registry program. If you meet these criteria, you can create A+ Premium Content for your products using Amazon’s self-service A+ Content Manager tool.
What is Enhanced Brand Content (EBC)?
Enhanced Brand Content (EBC) is a tool that allows brand owners to create a more immersive shopping experience for customers. EBC allows you to add enhanced images and text to your product detail pages. You can use EBC to showcase your brand story, highlight unique selling points, and provide more information about your products. EBC is designed to create an emotional connection between customers and your brand, which can lead to increased customer loyalty and higher sales.
EBC is available to both brand owners and sellers enrolled in the Amazon Brand Registry program. If you’re eligible for EBC, you can create enhanced product descriptions for your listings that include additional images and text. EBC allows you to create a more engaging product detail page that highlights your brand and the unique features of your products.
One of the key features of EBC is the ability to create multiple templates for your product listings. These templates can include images, text, and comparison charts that help customers understand the benefits of your products. EBC templates can also include lifestyle images that show your products in use, which can help customers visualize how your products can improve their lives.
The Differences between A+ Premium Content and EBC
While both A+ Premium Content and EBC allow you to enhance your product listings on Amazon, there are some key differences between these two tools. Here are some of the main differences between A+ Premium Content and EBC:
- Purpose: The primary purpose of A+ Premium Content is to provide customers with more detailed information about your products. A+ Premium Content is designed to help customers make informed purchase decisions by providing them with more information about your products. On the other hand, EBC is designed to create an emotional connection between customers and your brand. EBC is focused on showcasing your brand story and highlighting the unique features and benefits of your products.
- Eligibility: A+ Premium Content is only available to brand owners on Amazon. To be eligible for A+ Premium Content, you must have a registered trademark for your brand and be enrolled in the Amazon Brand Registry program. EBC is available to both brand owners and sellers enrolled in the Amazon Brand Registry program.
- Modules: A+ Premium Content allows you to add multiple modules to your product detail pages, including images, comparison tables, charts, and videos. You can use these modules to provide customers with more information about your products and make your listings more engaging. EBC also allows you to add enhanced images and text to your product listings, but you can’t add comparison tables or videos.
- Templates: EBC allows you to create multiple templates for your product listings, which can include images, text, and comparison charts. A+ Premium Content does not have the option to create multiple templates for your product listings.
- Cost: A+ Premium Content is a paid service that charges a fee per SKU for the use of its features. The cost of A+ Premium Content can vary depending on the level of content and the number of SKUs. EBC, on the other hand, is a free service that is included with the Amazon Brand Registry program.
- Availability: A+ Premium Content is only available in certain Amazon marketplaces, such as the US, Canada, and Europe. EBC is available in most Amazon marketplaces around the world.
Which one should you use?
The choice between A+ Premium Content and EBC depends on your goals and eligibility. If you’re a brand owner with a registered trademark and enrolled in the Amazon Brand Registry program, you can use both A+ Premium Content and EBC to enhance your product listings. If you’re looking to provide customers with more detailed information about your products, A+ Premium Content may be the better option. If you’re looking to create an emotional connection between customers and your brand, EBC may be the better option.
It’s worth noting that A+ Premium Content and EBC are not mutually exclusive. You can use both of these tools to enhance your product listings on Amazon. Using both A+ Premium Content and EBC can provide customers with a more immersive shopping experience and help your products stand out from the competition.
In conclusion, A+ Premium Content and EBC are two tools that allow you to enhance your product listings on Amazon. While both of these tools serve different purposes, they can be used in conjunction with each other to create a more engaging and informative product detail page. Understanding the differences between A+ Premium Content and EBC can help you make an informed decision about which tool to use to enhance your Amazon product listings.
