You know that Advertising on Amazon is one of the best ways for sellers to the consistent growth in sales, as well as to reach a huge audience and build brand awareness. For this reason, Amazon is the third most popular platform to reach potential customers after Google and Facebook.
Let us give you a tour of what Amazon PPC is and how it works?
An advertising arrangement exclusively made for sellers on Amazon where they pay a fee to Amazon when someone clicks their ad (pay-per-click). One of the in-demand types of PPC ad is, ‘sponsored product’, in this they let you bid on specific keywords you want your product to rank for in search results. The Amazon seller who got the highest bid appears as the first on top search result.
Sellers have three options when choosing the Amazon PPC ad type varying upon the scenario they are looking for:
Amazon Sponsored Products Ads:
Keyword and ASIN-based ad type that takes the products to top the list of Amazon search results based on search terms. These appear as search results on top of product detail pages.
Amazon Sponsored Brands Ads:
Crafted for boosting the visibility of the brand, these allow brands to place an ad at the top of the Amazon search results page with a customized headline, logo, and up to three products. Amazon Sponsored brand ads to pinpoint different and sort of more valuable positions on the search results page.
Amazon Sponsored Display Ads:
This option jumps buyers directly to product detail pages and allows them to appear on Amazon as well as external sites to be subjected to the browsing history of shoppers. Ads are placed in a situation that it has space to include below the “add to cart” button on product detail pages and external sites as well depending on how the ads are targeted.
SPONSORED PRODUCT TARGETING:
Sponsored Product ads use 3 different keyword match types to tie the keywords you bid on to a user’s search query just like other online advertisements.
KEYWORD MATCH TYPES:
Broad Match:
This match type allows the highest engagement and brand exposure. A customer’s search term must include your keywords or it must be relevant to your keywords. The arrangement/sequence of keywords is not fixed in the searcher’s query, it allows for other words before, after, or in between the key phrase.
Keyword example: body wash
Search query match: body wash for dry skin
Phrase Match:
Here in this type a customer’s search term must contain your keywords in specific arrangement but it also allows for other words to appear before or after the phrase.
Keyword example: “Herbal oil”
Search query match: new Herbal oil for sale
Exact Match:
In this type of keyword match, the area of result and search term is very narrow targeting and exact. To display your ad, a customer’s search query must exactly match your keyword. It is more likely to be the most relevant to a shopper as it shows exactly what they are looking for.
Keyword example: [Herbal oil]
Search query match: Herbal oil
Negative Keywords:
These are a set of irrelevant words you do not want to bid or display anywhere in the search queries that serve your ads.
