If you as a seller on Amazon wish to give more significance to your brand and take it to the next well then Amazon Brand Registry is for you. This is an arrangement made for Amazon sellers to get a hold of a broad spectrum of advanced tools to revamp and upscale their business, preserve their brand image, and deliver satisfactory customer experiences in this competitive marketplace. Amazon Brand registry has a tool whether you want to keep track of your store or to engage even more customers with your brand.
Few tools that it offers include:
- Advanced Store Analytics : Store Analytics will help you make data-driven decisions by understanding the graph of your business performance to improve or add if you are lacking anything.
- Brand Protection: Brand Protection is a tool to shield your Amazon store. This tool tag along with distinct listings for your product pages pulls out suspected breaches of your brand, and grant you to outline any perceived violations.
- Brand Experience Optimization: Brand Experience Optimization gives the seller the privilege to promote their brand online with sponsored ads and high-quality content to display their products.
Advantages of enrolling for Amazon Brand Registry:
- Based on machine learning algorithms, it enables access to predictive automation
- Control over product detail pages of products such as titles, product descriptions, and images
- Advanced seller support
- To list products with different product identifications other than UPC and EAN codes
Some other prominent tools and programs which are accessible by sellers registered with Amazon Brand Registry:
- Sponsored Brands Ads: Enabling access to advanced marketing and advertising tools for Amazon Sellers.
- A+ Content : Brands can include an additional image that contains detailed product information on product detail pages to increase conversion rates.
- Amazon Posts : Tell your brand story on Amazon and share interactive lifestyle content to reach buyers with this social media feature.
- Virtual Bundles : Sell multiple products as a single unit, making it easy for buyers to shop for products that go with one another which eventually increases brand discoverability.
- Product Video : Upload product videos to the product details page to highlight its benefits, increase brand awareness, and boost sales.
- Brand Referral Bonus : Get a chance to earn for your off-Amazon advertising efforts- a brand referral bonus.
- Brand Catalog Manager : Get direct access to the details of who is selling your products, the customer experience, and the projected sales opportunity without a Brand-direct offer. Offers can also be easily added for inactive listings here.
- Subscribe and Save : To make it simple for Amazon customers to sign up for recurring deliveries of products there is a provision of Subscribe and Save program.
- Amazon Stores : Create an exclusive storefront on Amazon to increase visibility among customers about the brand’s product catalog.
- Amazon Live : An interactive live stream on Amazon that allows you to engage with shoppers virtually to drive more sales.
Eligibility Requirement for Brand Registry program on Amazon :
A brand owner should first obtain an active registered trademark from the US Patent and Trademark Office to get enrolled for Brand Registry. In most cases, an application takes up to 12-18 months to be processed and concluded before your brand is registered.
Here are the things you must include in your application to get in:
- Firstly, an active registered or a pending trademark, which can be text or image-based
- An image of the brand’s logo which must be clearly visible
- Principal Trademark Registration or Serial Number registered by a Government
- Images to be exerted on products and packaging
- A list of the product category in which your brand should be listed
- Depending on the location of the marketplace you are going to sell you should get a country-specific trademark registration number
How to enroll for Brand Registry program on Amazon :
To get in it is mandatory to meet all of the Amazon Brand Registry requirements. Getting a trademark will probably be the most tedious yet crucial step, to begin with, if you don’t have one already.
Once that is done follow these steps:
- Collect all the necessary and important information
- After getting all documentation in hand, jump on to the Amazon Brand Registry login page. Keep in mind that credentials for both Amazon Brand Registry login credentials and Vendor or Seller Central are the same.
- After signing in, the next step will be to submit all the information you’ve gathered in the initial step: brand name, trademark info, list of categories, and manufacturing or distribution location. You should be very careful while providing the trademark information as it should match exactly what’s registered in the government trademark database.
- Once done uploading, Amazon will verify that it is you who owns the trademark. And if you fit in all the requirements, you can start using Amazon Brand Registry’s features.
