It is quite out in the market that for a product to be successful, product reviews play a crucial role. When it comes to Amazon, the seller ranking has a direct relationship with the product’s ranking. You being on the top page of Amazon search results will need some serious star power for your products.
About Amazon Vine:
Amazon Vine is a tool originally launched for vendors with lofty fees to join putting a value anywhere from $1750 to $7500 per ASIN! As of 2019, Amazon expanded the use of this tool for sellers as well. Amazon Vine can have said to be now the best and most legit way to get reviews on your products.
The items you enroll in must meet the following criteria to be eligible for Amazon Vine:
· Image and a description are necessary
· Be brand registered in Amazon Brand Registry
· Should not be an adult product
· Inventory availability
· On the product detail page. it should have fewer than 30 reviews
· At the time of enrolment, it should be already launched
· A buyable FBA offer in “New” condition should be there
Amazon Vine in 2022:
In 2022, it has been observed that there have been some significant changes to the program. This change comprises a workflow that is untangled on every level with newer costs for each enrolment, and the privilege of an increased limit for products that can be enrolled.
In the present times, this tool is available only for those enrolled in the Brand Registry, and both, Amazon vendors and Amazon professional sellers with FBA fulfillment are eligible for Amazon Vine. Intending to participate in Vine, it is essential for you to be registered as the brand owner in the Amazon Brand Registry.
The enrolment limit has been extended to 60 ASINs which was kept within the bounds of 5 ASINs by Amazon earlier. This extension gives a quite wide range of opportunities for brands having larger catalogs.
Amazon Vine costs:
The biggest climax this year is that Amazon Vine is no longer free for anyone. Amazon declared that on or after October 12, 2021, you will be charged an enrollment fee. In the USA, each ASIN enrolled will cost $200 for sellers and $1250 for vendors
How does Amazon Vine work?
Amazon Vine allows a pool of trusted reviewers to review products that have been put into the program. These reviewers known as Vine Voices opted for their potentiality to publish thoughtful reviews on their prior Amazon purchases.
Each enrollment lets your business offer up to 30 units of a product that has been offered FBA and in “New” condition for review by the Vine Voices. Your product must have sufficient inventory and be buyable and must have less than 30 reviews.
How do I use Amazon Vine?
In Seller Central
- Make certain you’re logged in to your Brand Registry-linked account.
- Under the “Advertising” drop-down, navigate to “Vine.”
- At the top, enter the ASIN you wish to enroll at the top right of the page.
In Vendor Central
- Make certain you’re logged into the account associated with your Brand Registry account.
- Under the “Merchandising” tab, click “Amazon Vine.”
After that, Amazon will help you assist you through the setup process quickly and easily. You will be asked to select the number of units you would like to offer and agree with the terms and conditions. Amazon will then instinctively offer your products through the reviewer portal to Vine Voices.
How soon will I see reviews?
Usually, reviews can roll in as rapidly as 4 weeks after enrolment, but this may take longer than stated. Vine Voices conventionally require time to use the product and form an opinion about it.
Vine Voices typically publish a detailed and thoughtful review and oftentimes are very thorough with feedback. This could turn out to be good or bad, depending on your product.
Help with Amazon Vine
Reviews play a crucial part in traction on Amazon, and there are not many ways to get legitimate ones. Amazon Vine offers a way to solicit real reviews from people who are likely to provide a legitimate and insightful opinion. With the addition in costs in 2022, it’s still worth it to enroll but may require brands to be more strategic with their moves.
Once you have enrolled in an ASIN, it is not allowed to be enrolled a second time.
Once your enrollment is complete, Vine Voices will have the opportunity to request your enrolled products to review. You will be paying the amount, $200 enrollment fee once per parent ASIN after the first Vine review is published. You will not be asked to pay a fee if the enrolled product does not get any reviews within the next 90 days of enrollment.
Products are excluded from Vine for the following scenarios:
- The products do not correspond to the exact product listed on the FBA offers.
- The products require to bundle of multiple products for delivery or review.
- The products require the reviewers to separately order another product to conduct a review.
