Most of Amazon sellers doesn’t consider setting goal initially before creating PPC campaigns that is why they miss their shot on the first go. Picking up a few keywords and setting bids doesn’t work charms. Your campaign objective is the one and the only important thing on which the keywords you add, the bids to set, the budget to allot – everything is relied upon. Campaign success is subjective to the depending criteria. For instance, if you have set your goal to create brand awareness, increased ACOS must not bother you; all that matters for you is the visibility and reach of the campaigns you have created.
Here are some Amazon advertising tips you can use right away to increase the effectiveness of your ad campaigns:
- Build Brand Awareness with Sponsored Brands ads : Sponsored Brands ads are proved to be one of the important tools to help Amazon sellers build brand awareness and to promote multiple products because of the reason that they are displayed on top pages of the Amazon search results. When paired with category keywords or branded searches Sponsored Brands are ideal for top-of-the-funnel advertising. For building brand recognition by taking advantage of the opportunity to incorporate a custom headline, logo, and ASINs. If you wish to send clicks to both your storefront and Products Listing Page Sponsored Brands is your thing.
- Focus on product-level profitability : You should also pay attention to data like product-level profitability. It is obvious that every single SKU has different profit margins, and for that, it is complex yet crucial to have an understanding of gross profit at the product level before introducing paid advertising into the mix. This collected information will give you a better understanding of which products would do both for you, benefit the most from a paid advertising boost and reduce the risk as well.To determine which products have the highest and lowest profit margins before implementing paid advertising, you should consider conducting a product-level profitability analysis. Eventually, you will spend money on the products worth for your brand by identifying them with this tactic.
- Use category-specific targeting for Amazon Sponsored Products: Amazon Sponsored Ads are one of the most popular ways to attract buyers. These ads appear above, below, and alongside Amazon search results, and on product detail pages as well. Before selecting a bid strategy, opt for manual targeting when setting up your campaign for Sponsored Products. Then the next step will be to go for the selection of the product categories you wish to target. your product category can be narrowed down by targeting specific brands, price ranges, and star ratings.The advantage of category-specific targeting should be taken If you are newly launching your product to target similar brands and products to make the most on those searches. This strategy will give you instant reach from your customers without spending valuable time experimenting on the keywords.
- Use negative keywords to reduce wasteful ad spend: Amazon negative keywords show similarity with Google AdWords. Exclude negative and not relatable keywords from a larger keyword search just to make sure that you are not ranking for wrong search times and spending time and money will be a total waste of it. You should be using the Customer Search Term Report, filter out spending, and figure out the keywords with zero sales. And add them into the category of your negative keyword. Negative keywords can also be added with bulk operations.
- Have a flexible Advertising Cost of Sale (ACoS) goal : Obviously, the lower the ACoS, the better. however, is that continually what you must be aiming for? ACoS could be a magnitude relation of your ad pay to revenue. For automatic campaigns, ACoS is at the cluster level, except for manual campaigns, you get your ACoS on a product level. Low is most popular, of course, however, each campaign ought to have a goal counting on whether or not you’re launching a product, liquidating a product, or making an attempt to get current profits from that product. For popular merchandise, your aim ought to be to lower your advertising prices. They’re best-sellers, which means shoppers will already notice those merchandise simply. For product launches, a better ACoS (at least within the short term) is beneficial for gaining traction and earning reviews.
- Use auto campaigns to explore and manual campaigns to exploit :While this concept of setting once and forgetting later appeals you, auto campaigns offer you solely restricted management, and you can’t set bids on individual search queries. Auto campaigns might be functional for sourcing keywords.
Use auto campaigns to get search terms that are changing and add those terms as keywords in your manual campaigns. you ought to search for ways to automatize all keyword optimization processes whenever doable, together with negative keywords, refinement keyword match varieties, additionally to auto to manual campaign search term migration.
- Optimize your bids : We’ve already touched on the hazards of set-it-and-forget-it, and that’s true for the keyword bidding method, too. Ad cluster default bids will hurt you as a result of your bid won’t achieve success for each keyword. Instead, set your default bid at the keyword level at what you’ll be able to afford to pay per click. you ought to keep a detailed eye on your conversion rates and endlessly regulate your bids. If your conversion rate goes down, for example, and you don’t regulate your bid, you’re attending to lose cash. It’s not possible to grasp the right bid while not analyzing hordes of information perpetually, and nobody has time for that. rather than slaving over your information, automatize the bidding method with technology that uses machine learning to maximize your profits.
Sell more, spend less
Of course, there square measure different Amazon ad varieties, together with video ads, product show ads, and ancient show ads. Some advanced Amazon advertisers with success use a broad mixture of ad varieties and generate substantial profits. You don’t have to be compelled to unfold your ad greenbacks skinny and run whenever of an obtainable ad to ascertain results. If you’re able to kick your Amazon advertising game up a notch or 2, using these ways can assist you to build more cash mercantilism on Amazon—without cost accounting you plenty of ad pay or valuable time.
