Fasten your seat belt as it’s officially announced that Amazon Prime Day is all set to return in July to over 20 participating countries. There are a few weeks left but it’s never too early when it comes to starting the preparation for Amazon’s two-day sale. After all, Amazon Prime Day is one of the best sales of the year ranking after Black Friday. Prime Day deals will be the talk for a couple of weeks now. If as a seller you are struggling to know the details, this is the right place. In this post, we’ve covered everything in depth.
what is Amazon Prime Day 2022?.
Amazon Prime Day is a 2-day retail holiday exclusively for Prime members. Amazon hardware will be more focused on some of the best Prime Day deals.
This year’s Amazon Prime Day will be different as due to inflation and stock shortages households are tightened with their budgets and overall spending. So this brings us to be extra evaluative about the Prime Day deals we plan to highlight. We’ll cross-check prices, look at retailers who are competing with you and make it a point to highlight products we’ve reviewed or highly recommend.
In terms of what to expect from this massive juggernaut — we predict that Amazon will offer massive discounts on all things Amazon-related. Amazon’s entire lineup of smart devices might have to face their lowest prices of the year.
What do you need to know?
June 2, 2022, is the US inbound shipping cut-off for Seller Central. All deal inventory should be kept ready to ship by end of May to avoid the risk of running out of stock (OOS) on Prime Day. As Amazon Prime Day is near keep your listings optimized.
Make sure you create such a deal and coupons will entice customers to purchase over your competitors.
Monitor your advertising closely and keep your eyes on cost per click (CPC), return on ad spend (RoAS), and prepare your website to attract customers and build growth.
How to prepare for Amazon Prime Day 2022?
Steps for Submitting Lightning Deal:
Go to Your Sellers Central Page
Advertising
Deals
Create a New Deal
Lightning Deals
Select
Prime Day Window
Steps for Submitting Coupon Deal:
Step 1 Accessing Coupon Page:
Go to Your Sellers Central Page
Advertising
Coupons
Create a New Coupon (or bulk)
Step 2 Creating Coupon:
Select Your Products
Select Prime Day Placeholder Dates
Specify # of Coupons
Specify Discount
Submit
How will you know if you are eligible to submit a Deal for event consideration?
You can get to know if you are eligible or not in two places:
1. On the Deals dashboard, the event options are in the Date column dropdown.
2. While creating a new Deal you will have to choose the desired event when you select Schedule for the Deal.
If you are unable to see the event available in the Schedule, then your ASIN currently does not meet the eligibility criteria for the event.
Eligibility Criteria for Prime Day stated by Amazon applicable for selling in the USA:
Source: https://sellercentral.amazon.com/gp/help/external/LREB2WH9JA7R63D
- The Prime Exclusive Discount must meet all regular eligibility criteria.
- To be eligible for Prime Day Prime Exclusive Discount, you must be a seller with at least a 4 Seller Feedback Rating. Sellers that have not received any feedback ratings from buyers will also be eligible for Prime Day Prime Exclusive Discount.
- The product must have at least a three and a half star rating or no rating.
- The discount must be at least 20% off the non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower).
- The Prime-exclusive discounted price must strike the lowest price for the ASIN in the past 30 days by 5%. The lowest price in the last 30 days is the lowest order price for the ASIN in that period including all deal, promotional, and sale prices across all Merchants.
