If sellers on Amazon really want their product to stand out in the market and their listing to convert, then they need to concentrate on optimizing the Product Images because we as human pay more attention to what we see than what we read.
This information will help you gain knowledge of the top five different types of product photos your listing needs in order to convert sales.
- WHITE BACKGROUND IMAGE:
This is the first image customers will see when they view your product among the search results on Amazon, so it’s worth spending dollars to get the perfect hero image. It is very crucial for your main image to contain a pure white background that excludes accessories, props, extraneous text, logos, watermarks, or inset images. To give insight of your product this high quality image is required.
- Make use of Infographics – Instructional photos
It is statistically proven that most of the customers won’t bother reading your information. So, Infographics allow you to visually describe the key features and helpfulness of your product. That way, even if your customers don’t read the descriptions, they will still figure out everything they require to know about your product through this infographic images.
Sometimes, there’s something about your product that with the limitation of words you can’t explain but with infographics images the work becomes easy, and it really stands out.
- Assembly and Use Instructions
Customers tend to vent their frustration out to the world by giving a bad review if your instructions are not clear on how to use or assemble the product. An instructive image showing customers how to use or assemble a product will increase conversion rates, decreases negative product reviews and returns.
- Create unique Lifestyle Images
Infographic image narrates the product, and lifestyle images guides exactly how to use it. This images can prove be an incredible strong point to any Amazon listing.
It helps to give your potential customers proper understanding of your product and its usage and explain its relevance to the customer’s interest and this particularly plays vital role in selling the product! Lifestyle images like this are more likely to be displayed as secondary images.
- Comparison with Competitor’s Features
Amazon marketplace is flooded with new products every day, so the competition cut-throat. You need to launch something that makes you distinctive and by making a comparison chart you can show your buyers that your product is far superior.
A comparison image is used to display your product’s key features and benefits comparing with another product with commonly found features. This gives customers the information they need to make an informed decision.
- Warranty or Satisfaction Guarantee
Amazon forbids sellers from advertising promotions on the listing, sellers should list a warranty or satisfaction guarantee within the product image grid so as to increase conversion rates by earning customer’s confidence within the brand/product line.
- Include before-and-after photos
Including a before-and-after comparison image shows the customers exactly that how and what kind of benefits they could avail using your product.
