Don’t you wish your product to rank higher within the Amazon search results?
The very important and inevitable key factor to successfully sell your product on Amazon is visibility.
To elevate engagement and conversion by optimizing your listing content and product visibility is understood as a method of Amazon listing optimization. This method is easier and you get to understand that you just succeeded if a consumer can find your product, recognize it, understand what it is and the way it is used, and envision themselves using it.
A Product Listing comprise of the following:
- Keywords: To optimize your product listing, it’s necessary for sellers to understand the keywords they are targeting and ranking for. Spot the high-ranking keywords which will elevate your product listings to a stronger position and differentiate you from your competitors. embrace them into your content, fluently and in all channels attainable to cover, and target them in your PPC Campaigns to capture organic and paid keyword engagement on your product pages.
- Product Title: The listing title is totally crucial and one amongst the basic ranking factors. It is very important to accommodate your primary keyword and your brand, as well as the most important product characteristics, such as color and material. The maximum length of the listing title is 200 characters; Amazon usually plays around with completely different title lengths to check what works best.
- Keep the content easier and with clarity as most of the audience prefer “mobile first” – and only 80 characters are often displayed on mobile, therefore in close to future we would have to be compelled to adapt this change and work acknowledging that this this can be the utmost length.
- Product Images: Your product image is the first and foremost thing that your potential customers catch sight of once they browse the search results page, therefore guarantee it stands out. Amazon can enable you nine product images including a lead image. Include as several high-quality images as you can, sized 1,000 pixels wide and 500 pixels high. The primary image is needed to possess a white background. For the following images, you can show your product in a 360° view, show the product in use and insert a photo of the product packaging. Amazon recommends that the product fills a minimum of 85% of the image.
- Key Product Features: Bullet points are not solely essential for your SEO on Amazon keyword-wise, however also works as an attention grabbing factor to keep the customer’s eye on your listing. Consumers make buying selections within seconds, therefore it’s necessary to provide the advantages of your product a limelight. As a general rule of thumb you should use 5 bullet points of 10 to 500 characters each, it doesn’t matter if the number goes one up or down, the most important thing is that they give the impression of being neat, organized and overall eye-appealing, offer helpful information and provides the customers sensible reasons to settle on your product over others.
- Product Description: The product description is placed quite way down within the listing, which means that customers have to be compelled to scroll down a decent bit so as to see it. Which doesn’t make it any less important. If a customer is scrolling down your listing, it usually suggests that they are interested in buying the product.
- So, similar to bullet points, you would like to include all your relevant keywords and write a duplicate that is simple to read and informative. Amazon gives you 2,000 characters to indicate potential customers what your product is and what it does.
- Search Terms Keywords: Once you have got noted your list of most well-liked keywords, you’ll want to utilize them in your title and bullet points. Whatever is remaining can get into the backend Search Terms fields. Search Terms field permits no more than 250 bytes for keywords, if your Search Terms field exceeds 250 bytes, all the keywords therein field are left unnoticed.
- Product Reviews: Product reviews are very essential on Amazon. They provide social proof that your product is of a high standard and worth purchasing. However, obtaining product reviews may be a tough task, particularly for brand new sellers/new product.
- Pricing Strategy: The ultimate component of Amazon optimization listing is by making certain it’s competitively priced. With cut throat competition between sellers marketing an equivalent product, price is primary key.
