Toddles, all the rising Amazon Sellers! Since the holiday season is ringing doorbells, all the online retailers will give their best performance to leverage a huge number of audiences for increasing sales, and rapidly growing profits. Tie your shoelaces and be on the mark for revolutionary holiday shopping sales of the year 2021.
The holiday season includes Thanksgiving, Cyber Monday, Black Friday, New Year, Halloween, and Christmas.
To take advantage of this year’s holiday season, we have compiled a collection of holiday sales promotion ideas that will help every online retailer in attaining more sales and increasing their growth potential. Refill the ink and start taking notes.
Product Listing Hacks for The Holiday Season 2021 Let us take a glimpse at the proven hacks for the Holiday Season 2021:
- Keep your product title optimized for Mobile users
- Keep your product images top-notch
- Add on some of the keywords related to Holiday Season
- Create content that attracts the customers during Holiday Season
- Your pricing must be competitive to sustain in the market
- Stay updated with product reviews and ratings
1. Stock Up on Inventory now
planning for the future has never been more important in current time due to the economic condition and supply chain being affected by COVID-19. Stay in touch with your supplier in immediate effect to discuss your options for securing the inventory before your competitors, which you may need for the entire holiday season. One more thing that you must not forget is that longer lead times will affect freight and shipping deadlines.
If you are running short with your financial resources to stock your inventory, just make sure that your best-seller product along with other high-demand products is in-stock and available to your potential customers.
2. Take Advantage of FBA and SFP Shipping
FBA (Fulfilment by Amazon) or even SFP (Seller Fulfilled Prime) can be of great help to sellers in the market thoroughly in Q4. By utilizing FBA or SFP shipping options listings will be awarded the coveted Prime badge and will be proved as better compete for the Buy Box.
One of the Q4 Amazon expert advice is to use FBA or SFP up till Christmas Eve.
In certain scenarios, FBM listings might perform average during the holiday rush, which will end up in a dip in traffic and lower sales. In case you don’t win the Buy Box before the season begins, you will still have a great chance at winning it once the lowest-priced items have sold out.
3. Start Running PPC Campaigns Early
Even if you come up with a well thought, strong, and full-proof inventory strategy, it will all be of absolutely no effect if you don’t run the right ads for your market. To maximize your sales successfully this Q4, then make sure that you are ready completely to run prompt ads at least a few months in advance.
It is highly recommended to run both automatic and manual campaigns to get the PPC optimization going in the right direction. Automatic campaigns might not always work as the most efficient method for ACoS, they are an easy way to discover high-converting keywords for the growth of your product and sales potential.
After collecting data from your campaigns, you must optimize them. Fetch the non-converting keywords and move them over to the ‘negative’ section to eliminate them. Then you may use your list of high-converting keywords, move them to your manual campaigns to optimize them as well.
4. Remember to Offer Exclusive Holiday Offers & Discounts
You must plan the offers you intend to give at the holiday events. This way you will be able to prepare a strategy on how to implement those offers well and attract your potential customers’ attention too! Create different marketing strategies for both Cyber Monday and Black Friday for increasing sales and profit. You can always think out-of-the-box ideas like secret Santa sale for Christmas eve to keep your audience excited and entertained!
