Understanding What is Enhanced Brand Content (EBC)
EBC more or less so is a sequence of templates by utilizing which sellers can customize the appearance and feel of product detail pages, enabling the sellers to connect with additional information, pictures, and brand details with the aim to extend customer engagement, signify a brand as legitimate and skilled, and to increase sales within the long haul.
Amazon’s EBC get hold of your standard listings to bring spark in them distinctly. You may have brief knowledge regarding Amazon A+ Content, that maybe a cost-based model wherever with the assistance of HTML content your listings can be magnify and alter. EBC is a touch different, which doesn’t expect to excel any coding skills so as to alter your listings.
EBC is complimentary for third party sellers on the marketplace. Its basic giving is that it permits you to entirely customize product description on branded ASINs. By modifying the product duplicate and evolving your products with a lot of spectacular descriptions, you can increase your visibility on Amazon positively.
EBC is undoubtedly a beneficial method for increasing sales or conversion rates. In a mean time definite growth in sales can be expected if EBC is used effectively.
Who Can Use Enhanced Brand Content?
Amazon’s A+ EBC continues to be rising, so you might not have it yet. However, once you get it, Amazon EBC is on the market for any mediator seller with their own branded products,you must have a Global Catalogue Identifier registered in Amazon’s Brand Registry.
It’s a very simple process to follow if you want to register your own products.
Enhanced Brand Content is an unpaid feature as of now, but Amazon could charge for that in long run.
The Pros of Amazon A+ Content for Brands
A+ content permits Amazon sellers to elevate their product listings to call their attention to brand story, key product features, and uplift better purchasing decisions. All of this together, can bring on several key advantages, which consists of:
- Increase in Conversion Rate: A+ Content can be a considerable way to convert customers who haven’t made up their mind whether or not to purchase your product. Modules will facilitate to handle pain points or to queries associated with product before they’re even asked.
- Awareness of Brand: The surplus area on your product’s detail page can be utilized not only for product promotion but also to portray your brand’s story, together its history and what makes it exclusive. This will help to cover the distance between consumers to your product and brand.
- Reduction in Product Return Rate: One amongst the foremost frequent reasons for product returns is inaccurate or incomplete product data. With A+ Content, brands have way more scope and adaptability to inform consumers and entitle them with instructed purchasing decisions.
- Increasing Visibility of Product: Although A+ Content is not scheduled by Amazon and therefore doesn’t have an on the spot impact on search rank, it can help escalate conversion. And considering conversation is excessive for Amazon’s search algorithm, it can indirectly help boosting your product visibility.
- Helps Increasing Potential Customers: Its stated that product listings with A+ content tend to increase sales. With the A+ feature, the content excels, the product branding is higher, and the customer purchasing experience is remarkable. engaging images accompanied with an even better content convince the consumers into making a purchase, so as to leading to an increase in Return on Advertising Spend(RoAS) and reduction in ACoS.
- Positive Reviews and Reduction in Return Rate: Customers wants to make sure of all the information before purchasing a product. A+ content accelerates their purchasing process by giving a higher understanding of the product. As customers have thorough knowledge of your product, you can expect fewer returns after the purchase. Also, customers who are satisfied with your product are more likely to leave a positive review on Amazon which can help in building an affirmative image of your brand.
A seller who acknowledge the market situation promptly will reap its benefit when compared to others. The conclusive aim of your EBC is to call attention to features and uses of your products that will help customers get a good understanding of what they are about to buy. Transparency in your EBC can result in satisfied customers who reciprocally will increase recommendations. You can create the utmost use of the EBC section by giving your customers a virtually enhanced experience. A well-built EBC section is beneficial for marketers, so it’s worth taking privilege of it on your Seller Central Listings.
